This week, Novis Creative sits down with Lynn McCray and Bobby Johnson, the driving force behind Eco Sneakers, a uniquely effective program that helps fund local charity but ultimately impacts people in need around the world. By making used tennis shoes available as affordable footwear in developing countries, Eco Sneakers engages in enhancing economic development opportunities through job creation and sustainability both domestically and abroad.

Eco sneakers improves our society by providing effective and environment friendly opportunities that provide both local and global impact. Eco Sneakers began, collecting gently used shoes to share with the homeless community.  Eco Sneakers has since spread to include recycling efforts. Some are broken down and repurposed to make athletic surfaces. 

'Fresh Friday' is a Novis Creative original series where we connect with entrepreneurs from various industries and brands to tell their story. We've had the pleasure of working with so many businesses and non-profits in the community; this is our way of giving back. We are excited to have Bobby and Lynn of Eco Sneakers as our guest this week on our Fresh Friday Series. Enjoy!

Key Points

1. Believe You Can Make A Difference

“Regardless of who you are, the choice is yours to make a difference”

2. Everywhere You are is Just a Moment

Troubles don’t last, they move. Know that things will progress .. always. Keep moving forward.

3. Your life is Yours.

It’s important to hold your focus. Don’t get lost in the opinions of others.

Next Step

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To learn more about Harp & soul, visit their website at Are you interested in joining Novis Creative and 'Fresh Friday' as a sponsor or show attendee? Contact us at