Top 5 Reasons Your Business Needs A Podcast
All businesses are on the lookout for easy and effective ways to grow and expand. They indulge in all sorts of advertising to gain exposure to a higher number of prospective customers. Do you know there is an easy and inexpensive way to catch the attention of your target group of customers? It is podcasting, a set of digital audio files that are available on the net for downloading and listening of your audience. Here are 5 top reasons why you need podcasting to stay afloat in a highly competitive market.
1. It is a great alternative to promotional videos
It is no secret that many businesses are making use of videos for their promotion and to reach out to many customers. But not all businesses have the skills to make high-quality videos to grab the attention of their target group of customers. In fact, making poor quality videos can hurt the reputation of your business. Podcasting is easier and very simple alternative to videos. You don’t need sound, lighting, and background music to create persuasive audio files.
All you need is a podcast platform, a virtual space where your audio and files you store on the platform would be contained. Some of the most notable platforms include Podbean (a very common and user-friendly platform), Anchor (an incredibly user-friendly model powered by Twitter), YouTube, and Soundcloud. Some platforms act as hosts as well as third-party distributors to additional platforms (iTunes, Spotify, etc).
2. You can reach out to qualified prospects
Podcasting is a great tool for promotion if you have great talking skills. But talking to individual prospects on a one on one setting can be painfully tiring and time-consuming. This is where podcasting comes handy for many businesses. It allows you to reach out to many listeners without causing any inconvenience to them. They can download the files and listen to them in their free time. By using a podcast, you can share your expertise and give useful and valuable information to your audience. You can establish yourself as an authority in your chosen niche which helps in converting many listeners to your customers.
3. People find it easier to listen to than read lots of words
Podcasting is becoming extremely popular among businesses as an alternative to content marketing. According to a recent Neilsen study, active podcast listeners have increased by 157% since 2014. Most people do not have time to read long articles even if they are informative. In a single podcast, you can dish out more than 4000 words which is equivalent to more than 6 blog posts. Listening is more comfortable than reading as it can be done simultaneously with other activities. People go on to listen to a complete podcast in one go. Chances are that if they like it, they will also listen to another podcast by the same business.
4. You can hope to build better relationships with your audience
There is a better connection established between you and your listeners in a podcast. There is a feeling that listeners know you personally whereas this bond is lacking in a blog. The audience feels it has something in common with the speaker and the business he is representing. They are more likely to follow your suggested items as they start to treat you as a friend and guide.
It also allows you to give out useful information to them. You can also invite guests and interview them to impress your audience.
5. You can use podcasting to generate revenue
If you have a list of an audience already, your vendors would pay you for mentioning their names in your podcasts. However, you must be careful when using this strategy as your listeners want entertainment and valuable information, not a strong sales pitch. If you can prove that you genuinely care for them, they will also attach value to products and brands you name in your podcasts.
- If you are looking for a podcast example that inspires a fresh perspective check out the Fresh Friday Podcast from the team at Novis Creative. 'Fresh Friday' is a Novis Creative original series where we connect with entrepreneurs from various industries and brands to tell their story. We've had the pleasure of working with so many businesses and non-profits in the community; this is our way of giving back. Enjoy this first entry in the series.
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