Top 5 Books All Marketers & Entrepenuers Should Read In 2018

We are almost through an entire quarter of 2018! How has it gone so far for you? Now is as good a time as any to think about your 2018 marketing reading list to realign you for success! We've compiled a list of some of the best resources on marketing to help energize your plan of attack. Reading just one of the best marketing books below is likely to give you at least a few new tricks of the trade to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.


1. Steal Like An Artist  by Austin Kleon

Austin Kleon emphasizes the importance for marketers to become original, practical, and authentic storytellers. He shaped  his book around advice he wishes someone told him when he started out as a college student. The most prominent message is how style is created by "learned-copying". He goes into detailed examples to help readers understand the reasoning behind style & content; making this a is a valuable tool marketers can utilize to influence the perception of your target audience.

Favorite quote from the book:

“If you ever find that you're the most talented person in the room, you need to find another room.”


2. Crush It! by Gary Vaynerchuk

Gary Vaynerchuk provides steps to help readers take full advantage of the shift in power in the digital world. The book is a complete blueprint for leveraging our modern landscape that is a must read for any entrepreneur and marketing executive. Since the title's debut, many of the unconventional topics discussed have become staples in marketing literature.

Favorite quote from the book:

“There no longer has to be a difference between who you are and what you do”


3. Building a Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller

Building a Story Brand gives an easy-to-read process from New Your Times Bestselling Author Donald Miller. He highlights a seven universal elements all humans respond to teach readers how to improve how they connect with customers and grow their business. Whether you're a high-level marketing executive or trying to build a podcast, marketers can use these techniques as a blueprint to bring unique value to customers.

Favorite quote from the book:

“Here is nearly every story you see or hear in a nutshell: A hero who wants something encounters a problem before they can get it. At the peak of their despair, a guide steps into their lives, gives them a plan, and calls them to action. That action helps them avoid failure and ends in a success.

The customer is the hero. We are the guide. 


4. Influence: The Psychology of Persuasion by Robert Cialdini

Influence is a classic book for anyone looking to improve their business. Dr. Robert Cialdini emphasizes the six universal principles “Weapons of Influence” and explains the psychology of why people say "yes". The book is filled with helpful analogies and tips that examines how marketers can give a clearer messages to their customers.

Favorite quote from the book:

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”


5. Permission Marketing by Seth Godin

We're reminded that traditional marketing is becoming a thing of the past. Seth Godin highlights that in here in Permission Marketing. The book is a step-by-step strategy guide for turning potential supporters into customers by using their permission to help you sell to them. The biggest messages in the book centers around developing positive customer relations, building reciprocity, and fostering customer familiarity with your brand that greatly improves the chances of making a sale.

Favorite quote from the book:

“Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.”

Did you find this list helpful? Let us know in the comments below. #opportunityinspired